How To Hack A Successful Product Launch
Crowdfunding Campaign With Or Without Press Coverage
JUNE 28 | 6:00PM – 8:30PM @WeWork London.
Moorgate, 0th Floor
1 Fore Street, London
Everyone knows PR is the best way to ensure a great first-day launch. Multiple outlets talking about you at once drives crazy traffic. But what if your product isn’t sexy or unique enough to get press talking about you (let’s face it, most tech/startup products aren’t exciting to the mainstream)? This talk will guide you through everything from setting up the pre-launch campaign right through to launching and maintaining a campaign that grows every day of your campaign. You’ll learn: – How to find the features your product needs to succeed – Crucial pieces of software and tactics which will save you hours of time – Why the pre-campaign is far more important than the actual campaign – A step-by-step guide to your pre-campaign – How to grow and utilise your personal networks, and why “1000 true fans” are all you need to launch anything – The step-by-step formula for writing emails/email campaigns which have created over half a billion dollars revenue for small businesses – How guest blogging is a far safer bet than PR – Templates for everything from shoutouts to tweets to emails which will be made available to you after the talk About the speaker, Vincent Dignan: – Launched two online magazines that got over one million visits a month, has overseen content seen by over 50 million people – Launched an agency with six-figure revenues in first year – Got into the “Techstars” accelerator ahead of 1500 other teams – His talk on growth hacking was voted best workshop at SXSW V2V 2015 – Has been featured in Inc. and TechCrunch, has written for the likes of Huffington Post – Has given 50 talks across North America and Europe so far this year – First ever Kickstarter launch, of his digital book/course “Secret Sauce: A step-by-step guide to growth hacking” made £20,000 in it’s first week. You can pick it up here.